Since the founding of the Sotheby’s auction house in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions. This reputation is built as much upon exceptional service to clients as on the notable art, antiques, jewellery and other holdings that pass through Sotheby’s offices around the world. The Sotheby’s International Realty® organisation began in 1976, in part to serve clients desiring a complete package of estate disposition services, and soon became known for representing extraordinary estates throughout the world.

Although our affiliation Sotheby’s International Realty® network began in July 2003, Lew and Sandy Geffen created the base of real estate excellence when they opened their flagship office, Lew Geffen Estates, in 1982 in Johannesburg. Assisted by their son Barak (Executive Director and Co- Owner) the third generation of Geffen’s in real estate, and Brent Townes (CEO and Co-Owner) the Lew Geffen Sotheby’s International Realty brand has developed a truly international real estate disposition service infusing local knowledge, know-how and credibility - the perfect partnership for today’s sophisticated property market.

Marketing Exposure

Homestaging
Our fastidious approach to ensure a meticulous staging of our clients homes is a result of three generations of research in photography quality and advertising layout.

Elegant Sale Signage
The Lew Geffen Sotheby’s International Realty brand has become synonymous with the creation of wealth. As your choice in brand affects the perceptions that buyers hold of your home, having a Lew Geffen Sotheby’s International Realty “for sale” board outside your home, will positively influence the perception of value that buyers will have of your home upon arrival.

Powerful Web Presence
Our national website www.sothebysrealty.co.za showcases over 4000 homes from 62 offices in 5 regions throughout South Africa. Each page of our national website is directly linked to the global website, showcasing luxury homes from all Sotheby’s International Realty® offices around the world.

Database Marketing
Active communication via a combination of SMS, property consultant-to-property consultant interaction and interactive media with our comprehensive database of local, national and international buyers, enables our unrivaled clients access to the world’s highest net-worth clientele.

Sophisticated Glossy Inserts
Industry leading quarterly glossy brochures are produced and inserted into high profile newspapers on a regional basis, where the investor market is targeted.

Global Direct Referral System
Each day, thousands of new buyers are captured on our national buyers system. These are cross-pollinated between properties by the property consultants within the local office. Referrals are fostered between offices on our GLOBAL DIRECT system on a regional, national and international basis.

British Airways Upfront In-flight Magazine
This publication has one of the highest readerships of all national glossy print publications, with thousands of investors flying every month across South Africa.

Public Relations – Local and National
Sotheby’s International Realty® broker principals are most regularly quoted as the authoritative voices of the real estate industry in the media and as experts who are knowledgeable of market conditions and trends. This in turn ensures that our brand name is consistently established in the minds of homebuyers. Whilst discretion and sensitivity to your needs are of paramount importance to us, a customised public relations campaign can be built upon a newsworthy, unique selling feature for your home.

Habitat Magazine
We may showcase your home through our most recent partnership with Habitat, South Africa’s most informative high-echelon home interest publication.

Local Auction Locations
Your home may be showcased at local auction locations in South Africa through our relationship with the local auction house.

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